A mail merge is the pairing of a standardized email message with a source of personal data that lets the sender customize every email for each of its recipients. In simple terms, you can send the same email to lots of people, but address them each individually (e.g., Hi Bob, Hi Mary, Hi Uncle Albert) without having to type and send individual emails manually. Users with advanced skills can include many more points of personalization within the message body, all driven from the same data source – usually a spreadsheet such as Microsoft Excel or Google Sheets.
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